Text messaging is catching on with marketers as it becomes the people’s choice for communication. Customers use their phones for everything, so it makes sense to gear targeted campaigns towards this usage.
Keep in mind the primary difference between mobile messaging and using an SMS API to send a message. Both will end up in the recipient’s inbox, but the SMS won’t necessarily show as a push notification. That will depend on the user’s settings.
Leverage the Power of Mobile Marketing
Companies are learning that sending perfectly-timed messages to people will increase conversion rates while boosting mobile engagement. Those are crucial for any firm that wants to message users when they’re most likely to take action.
Using a mobile messaging platform provides a superior solution. The platform has advanced features, including the ability to schedule and automate all the communications. That’s essential because SMS or text messages require a specific type of language and formatting to succeed.
Push Notifications Are Unregulated
Push notifications are not regulated by the SEC, as are SMS messages. They also don’t incur a charge for sending. There’s no requirement for opt-ins, either, because the installation of the app secures consent. That means push notifications are generally easy to use format for communicating with people that are less intrusive than a text message, and that carries fewer requirements to send.
Remember the one significant drawback of push notifications, though. People usually don’t read them, and they turn them off when given the first possible chance.
Multi-Channel Efforts Are Preferred
SMS messages are much more likely to be read, but marketers have to have the right tools and most appropriate skills to get the most out of sending them. It’s not a matter of determining which form of the mobile message is best. Most marketers will always choose to use all of the options for sending. That’s because people prefer one method over another. For mobile engagement, it’s worth choosing a messaging platform that extends the ability to reach people via the broadest range of options.
SMS is always going to better than sending push notifications for messages. People have different expectations for SMS and push, so interchanging the two is not a good idea. Push notifications are ideal for news that directly rates an app installation. Anything past that, especially in the event of two-way communication, won’t work.
There are quite a few different message formats. Like most tools, there’s no right answer about which one will best work for a company. Instead, it’s better to use a platform that unlocks the functionality needed to achieve all possible outcomes. That way, the app provider handles dealing with the communication protocols and the heavy lifting of features, but your app or site leverages the power of an SMS API.
Messaging platforms are gaining prominence as marketing companies set their eyes on this burgeoning market. Email is drying up as a channel for certain communications, so naturally, new technologies are growing. Almost all industries and businesses benefit from a well-managed SMS marketing strategy. Most are appointing teams to take over the jobs so they can institute a series of best practices that drive revenues. Text messaging is a reliable and growing channel that helps customers engage while rapidly increase sales and support options
