There are a couple of common challenges that a business has to overcome if it wants to be successful in social media marketing. If you do not handle the following items well, Bill Bronchick advises that you will be on the path of sinking the entire plan:
- Coming up with a good time plan.
- Developing quality content.
- Measuring the metrics of the results.
You don’t want to play with these parameters.
If you have a good plan, you can exceed your payoff easily. To help you go beyond your targets, we have prepared 4 tips that will help you come up with a solid social media campaign plan that has great ROI’s.
Write down your goals
Set your goals first. You can use the SMART goal strategy to base your goals on.
Specific: goals that are vague don’t help companies identify their objectives and create metrics and measures for success. Write down exactly what you expect the initiative to achieve.
- Measurable: ensure that you have milestones and metrics that you can track the performance of your goal.
- Attainable: it is productive to stretch for a goal, but avoid going overboard because it demoralizes a team.
- Relevant: make sure the goal is tied to a specific target like building an audience, increasing web traffic, strengthening the brand e.t.c.
- Timely: times and dates make companies accountable towards their goals. Create mini-goals with timelines for your grand plan.
Once you have identified the “why”, decide on “who”.
Identify your audience
Package your message for a specific audience. Develop a buyer persona to have a successful marketing campaign. The following points offer an insight on how to identify your audience:
- Happy clients review: the principal starting points when creating a buyer persona are the clients who are pleased with your product or service. Study their demographics, industries, and their goals to understand your target audience.
- List down the pain points: does your product answer a certain question? How does your product/service make the buyer have an easy time? This is how you can show value.
- Survey the customer support: talk to your customer support because they are in constant engagement with your clients. What sort of questions do they get often?
Now, let us find out where you are going with the plan
Identify the best platforms
It is not productive to cultivate your followers on all social media channels. It gets overwhelming, and the results end up being dismal. Of course, Facebook is the social media giant. LinkedIn is a business platform, but you may not need to be even in either.
- Identify who needs your product or service: this will help you choose the platform to use. Are you selling directly to customers? Facebook is a good choice. Is the younger population your audience? Then Instagram or Snapchat are your go-to channels. If you want t market to other companies, then LinkedIn is your best choice.
- Look for where your competition exists: study the presence of your competitors and study their followers. When you see your competition with lots of followers, you should be on that channel.
In summary, these are some of the most important strategies that Bill Bronchick recommends for you to have a quick heads start on being successful in your social media strategy. It takes a lot of time to manage your social media account. It is even better to choose on several channels and invest in them.
